Uncategorized July 25, 2025

Interest Rates Are Not the Villain (But They Are the Plot Twist)

Let’s talk about interest rates — because they’ve been the elephant in the room lately.

Yes, rates have gone up compared to the record lows we saw in recent years. But context matters. We’re still in a historically normal range — and people are still buying and selling every single day.

The reality is this: interest rates aren’t the villain. They’re the plot twist.

They shape affordability, yes — but they also create urgency, reduce bidding wars, and give buyers more negotiating power than they had during the frenzy. For sellers, higher rates mean more qualified, serious buyers.

We can’t control the rate environment, but we can control how we respond to it.

If you’re buying, the right lender and structure can make all the difference.
If you’re selling, knowing how to attract today’s buyer — and market your home’s value — is key.

Don’t let rates scare you off. Let’s talk about how to make the current market work for you.